Post Production: PDI

 

Devil’s Cut print for 2015.

In this print campaign we used the same visual device throughout each insertion-- a beautiful, premium photograph of a drop of the dark, bold spirit of Devils Cut the moment it is extracted from the barrel.
We then tied print through this image to our social campaign by reflecting the images of #MakeHistory moments inside the bourbon drop. Images were chosen from user-generated images tagged with the #MakeHistory tag, 4 lucky winners were selected to have their social media images featured in this series of 4 placemets in Maxim Magazine.